E-commerce Case Study

Objectives

To conceive and launch an internet pharmacy website, that would be a leader in its field in the first year of operation, with substantial profitable sales

Method

• A marketing plan was agreed with strategy, actions, timings and budgets
• A memorable domain name www.PharmacyDirectGB.co.uk was registered
• The corporate image was designed
• A database ecommerce website was designed and launched
• An online doctor consultation service was incorporated into the website
• Pay per click and search engine optimisation campaigns were launched

Results

• Sales have exceeded the forecast by many times
• The website has become the leader in the field of online consultations and prescriptions for hair loss, erectile dysfunction, influenza and stop smoking in the first 12 months of launch
• Regular blogs and email campaigns introduced
• Plans are in hand to grow the services for exponential growth

Pharmacy looking to sell online? Call Keith O’Sullivan on 0121 351 1314 or email info@MarketingGB.co.uk now.