Pharmacy Marketing Case Study

Objectives

• To help this medium sized pharmacy to counter competition from large multiples and establish it as the brand leader in its local market place

Method

• A marketing strategy and action plan was agreed
• A new corporate image was designed
• Regular consumer promotions were introduced including point of sale, leaflet drops and direct marketing
• Strategy for healthy living advice
• Healthy Choices booklets were designed, photographed and printed
• Merchandising guide lines were put in to place
• A website was introduced

Results

• The Pharmacy has grown consistently year on year and is now the established local market leader
• Their number of branches has grown by 40% to 11
• The promotions have helped them to increase their over the counter sales, whilst competitors have struggled
• The ethical/healthy choices advice has established their reputation as the place to go for health advice

Pharmacy, opticians or professional services looking to grow? 

Call Keith O’Sullivan     on 0121 351 1314  or email info@MarketingGB.co.uk now.