| |
| Creative
Design |
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|
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Augusta - Design Case
Study | |
| Augusta Refining
provide a low cost, in house refining service in gold, silver and
platinum to the manufacturing jewellery industry. The company wanted
to expand their customer base. |
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Objectives |
 |
To
establish a development strategy and marketing action
plan |
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To implement
the marketing action
plan | |
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Method |
|
Review the company structure sales activity, analyse
computers, review the markets and survey existing customers
with financial support from Business Link
Birmingham. |
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To
analyse results and make recommendations |
|
To
create a development strategy and action plan |
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To
start implementation of the
plan | |
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Results |
|
Sales Manager job description
created, interviews undertaken, appointment
made |
|
Spring Fair exhibition stand
designed and created |
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New corporate identity created,
corporate brochure identity created, corporate brochure
produced, trade counter opened, new signage
fitted |
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Customer base increased in the
bullion and findings
market | |
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Contact us for more information
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Marketing Horizons
Sutton Coldfield
West Midlands
UK
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Tel:
0121 351
1314 |
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Listed on the National Business Link Consultants
Register |
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