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Television
Junction |
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Television Junction is an independent TV and film
production company, specialising in producing educational TV
programmes aimed at children
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Objectives |
 |
To help widen the client base on
non broadcasting work. |
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To help develop a marketing and
sales strategy for a retail gardening pack incorporating an
educational video, aimed at
children |
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Method |
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Prepare a Business Link
Birmingham subsidised marketing and sales strategy for a
retail pack including pricing options. |
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Identify possible
distribution channels. |
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Prepare packing
specification and design brief. |
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Assist in progressing
developments with target
partners. |
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Results |
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Video produced
and retail pack launched in conjunction with major gardening
magazine and seed supplier. |
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Positive trade
and media response. Sales now commencing via retail, website
and mail order. |
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